Auth-gated: Your app is auth-gated from the get-go. These days, it’s a big ask to ask people to turn over their email addresses for a product they may not even need or may not find valuable.
Consider an embedded demo video to give them a peek behind the curtains of how it may be of value to them.
Consider pre-set scenarios as examples (which may capture most user types/use cases)
Many mortgage sites, banks, and financial platforms offer home purchasing calculators for free. What’s different here?
15+ Financial Calculators: Yikes! Is it that complicated to buy a home?!
It very well may be that complicated, but the average Joe and Jane don’t want to be intimidated before they’ve even started
Kind of like a book titled “27 Ways to Simplify Your Life.” Step 1 is not to read that book.
Financial literacy: consider your target audience and what their financial literacy may be.
With the general literacy rate in the USA around the 5th-6th grade level, it’s reasonable to infer the financial literacy rate is even lower than this.